User flows, Wireframes, User testing, Visual designs
After tapping on a hotel deal in Apple's built-in search system, we were not deep linking users with the Priceline app to the native details screen.
I created an interactive prototype and worked with my Sr. Product Manager on a user testing plan to validate that the refined flows were intuitive. And then launch the MVP and track the performance.
Because of the positive performance in the MVP launch, the product team decided to invest more effort into turning the MVP into a full feature for the hotel products.
Only a few of our smaller competitors had this feature implemented for their iOS customers, but the customers would only see the option in the calendar picker screen.
Based on Google Analytics, we saw that over 80% of hotel customers check-in today and check out the next day. This UI made it easy for users to check the box and start searching for hotels immediately and choose dates later.
In phase 1, we had to hide the prices on the Details screen because it required the check-in and check-out dates.
With flexible dates, picking the dates became optional on the Home Screen. But, knowing the cost of each hotel would make trip planning easier for our price-sensitive customers.
Left - Prices are up-to-date when we know the check-in and check-out dates
Right - The From prices helped to budget for the next trip
Customers such as business travelers prioritized quality and location for their stays. Once the deal is confirmed, the user will receive a confirmation email with the hotel name and address.
Left image – Certain information was available to users.
Right image – Dates were required to generate the information.
Delivered a consistent experience across all supported iOS devices.
Optimized spacing so that all information would be visible even on the 320 x 480 resolution.
I also redesigned the home screen for Flights and Rental Cars. The new designs improved the visual consistency significantly.
© 2022 Allen Xu