This case study demonstrates my observation expertise and critical thinking skills, which led to exceeding our quarterly goal with 167% QoQ growth in "marketplace revenue" from the Alerts list, driven by the success of the latest upsell designs.
Double upsell revenue from Alerts in one quarter.
Senior Product Designer on the Experience Architecture team.
I strategized and designed the Alerts for native apps while another designer worked on the web version.
Why did the business team set such an ambitious goal for Alerts?
๐๐ผ Alerts drive significant traffic to our products.
Old: Native (Top) / Web (Bottom)
Users might be skeptical about the sources of these upsells because of the illustrations.
Upsells aren't relevant to user needs.
The content lacked clarity on the benefits of the service/premium membership for meeting usersโ needs.