Kickoff Meeting & Wireframes
Our current push notification screen allowed us to ask wether or not users would like to opt in for only once. If they decided not to, it would prevent us from asking again in the future, and users would have to go into Settings –> Notifications –> Priceline to manually turn on the Allow Notifications toggle. With this in mind, I had a team discussion with stakeholders, and our goal was to do some research and explore potential solutions to this. The discussion led us to something called Soft Notification. Instead of a hard no, the soft notification is a solution for companies to ask users’ permission again when they become more engaged with us. I worked with the marketing team on the copy and mages for A/B testing.
These are some of the wireframes I shared with my product manager during the early design process. The goal was to simplify the interface and reorganize the information so they would be very easy to use.
Settings New & Old Designs
The design elements on the simplified Setting screen were carefully thought through for an intuitive experience. All information and actions are visible to users without scrolling for iPhone 5 and above because the percentage of customers who used iPhone 4 and below was extremely low.
We agreed to trigger the notification when the user tapped on the Notification for the first time in the Setting screen because it showed that they could be interested in to be notified.
The tests were positive and increased the user engagements by a total of 28.4%.